Marketing Manager

Marketing Manager

Hilton Head Island & Bluffton Chamber of Commerce/Visitor & Convention Bureau

Position Summary
The Marketing Manager plays a central role in planning, managing, and executing integrated marketing initiatives that position Hilton Head Island and Bluffton as premier leisure and meetings destinations. This role is responsible for collaborating and ensuring projects through completion, working cross functionally within the organization and with partners, supporting agency partners, and community stakeholders.

With a strong focus on project management, partner coordination, and process development, the Marketing Manager ensures that marketing efforts are delivered on time, on brand, and with measurable impact. This includes leading key initiatives such as the Official Vacation Planners, campaign execution, and content development across all platforms.

Key Responsibilities:

Project Management & Execution

· Lead and manage marketing projects from planning through delivery, ensuring timelines, budgets, and deliverables are clearly defined and met

· Develop and maintain structured processes to improve workflow, communication, and efficiency across marketing initiatives

· Proactively identify priorities, manage multiple projects simultaneously, and ensure consistent follow-through across all programs

· Coordinate cross-functional efforts with internal teams, agency partners, and external vendors

Partner & Stakeholder Management

· Point of contact for marketing-related partner initiatives, including hotels, resorts, and community stakeholders

· Collaborate and support hotel co-op marketing programs, ensuring clear communication, participation, and successful execution

· Collaborate with partners to align messaging, content, and promotional opportunities that elevate the destination

· Support sponsorships and partnership agreements that drive desired visitation and engagement

Vacation Planner (Signature Asset Ownership)

· Collaborate on strategy, development, and execution of the Official Hilton Head Island & Bluffton Vacation Planners

· Work against clear timelines, content strategy, and production workflows to ensure efficient delivery

· Oversee content development, ensuring a cohesive narrative that reflects brand positioning and resonates with target audiences

· Coordinate with internal stakeholders, agency partners, and contributors to manage approvals, revisions, and final production

· Ensure the Vacation Planner functions as a high-impact marketing and conversion tool across distribution channels

Content & Campaign Management

· Oversee the development and execution of content across website, email, and social channels

· Ensure content is current, relevant, and aligned with seasonal campaigns and promotional priorities

· Collaborate with agency partners on campaign execution, messaging, and creative development

· Maintain consistency in voice, tone, and brand standards across all platforms

Digital & Website Oversight

· Support website updates and enhancements to ensure content reflects current campaigns, promotions, and seasonal initiatives

· Work with internal teams and agency partners to improve user experience and support conversion goals

· Ensure accuracy, organization, and functionality across all digital platforms

Process, Reporting & Optimization

· Develop and maintain marketing calendars to align campaigns, content, and deliverables

· Track and report on performance of campaigns and marketing initiatives

· Continuously refining processes to improve efficiency, collaboration, and overall effectiveness

Qualifications

· Bachelor’s degree in marketing, communications, or related field

· 3–5+ years of experience in marketing, hospitality, or destination marketing preferred

· Strong project management experience with the ability to manage multiple initiatives simultaneously

· Experience working with agencies and external partners

· Excellent organizational, communication, and problem-solving skills

· Proficiency in Microsoft Office, Adobe and Google platforms

Key Attributes

· Highly organized with strong attention to detail

· Proactive and solutions-oriented

· Strong collaborator with the ability to manage multiple stakeholders

· Ability to balance strategic thinking with execution

· Committed to delivering high-quality, on-brand work

Why This Role Matters

This role ensures that marketing efforts are not only creative, but also structured, strategic, and effectively executed. By bringing strong project management, partner alignment, and process discipline, the Marketing Manager plays a critical role in delivering impactful marketing initiatives that support visitation and economic growth for Hilton Head Island and Bluffton.

To apply, please send your resume to [email protected]

Hilton Head Island-Bluffton Chamber of Commerce:

The vision of the Hilton Head Island & Bluffton Chamber of Commerce is to ensure we are a welcoming, world-class community embracing nature, culture and economic vibrancy for residents and visitors.

The mission of the Hilton Head Island-Bluffton Chamber of Commerce is to stimulate the regional economy while enhancing the quality of life for all.

As a chamber, we strive daily to meet the needs and surpass the expectations of the communities we support, the more than 1,400 members and our visitors. The results-oriented approach has earned the organization 5-star accreditation from the U.S. Chamber of Commerce and well as the National Chamber of the Year award in 2000, 2006, 2014 and 2025. The Chamber’s Visitor & Convention Bureau is also less than 200 Destination Marketing Organizations around the world that has achieved accreditation through Destination Marketing Association International.

HiltonHeadBlufftonChamber.org and HiltonHeadIsland.org