Communications Manager

The Communications Manager helps the Vice President of Communications shape and protect the organization’s reputation, driving audience engagement, and advancing community and visitor growth through data-informed storytelling, omnichannel marketing, and stakeholder alignment.

The role blends strategic communications, behavioral insights, digital innovation, and place-branding expertise to influence residents, visitors, investors, and members.

Education & Experience

•Bachelor’s degree in Communications, Marketing, Public Relations, Journalism or related field
•6+ years of progressive communications experience
•Experience in at least one of the following preferred:
oDestination marketing organization (DMO)
oChamber of Commerce or economic development
oHospitality, tourism, or place-based branding
oProven success leading integrated campaigns and cross-sector partnerships
•Exceptional storytelling and editorial judgment required
•Knowledge of social media algorithms and platform trends
•SEO/SEM and content discoverability through emerging AI/GEO
•Understanding of behavioral science preferred (nudging, trust-building, social proof)
•Ability to influence diverse audiences with values-based messaging
•Systems thinking across tourism, economic development, and community identity

Job Responsibility

Writes and edits branded content for distribution in a digital medium, including interviews, and photography as necessary, on topics that have external audience relevancy and impact the Chamber and/or Chamber member’s brand in a positive manner. Articles must be appropriate for multiple distribution channels, including the Chamber website and social media accounts, as well as the Destination website and social media accounts.

Success Criteria:

All branded content reflects communication and industry best practices and is written for the appropriate mix of professional/business, academic, government, and lay audiences. All contacts made in the solicitation of content for various mediums should report professional, timely, and accurate portrayals of their work. The goal of the work, both written and edited, is to elevate the Chamber and its members’ brand and reputation, as well as enhance the success of the VCB’s annual DMO plan.

Edit articles written by other writers in a timely manner and meets deadlines consistently. Evidence of best practices in all work, use of Associated Press Style, participates in planning meetings with creativity and enthusiasm. Brings new ideas to the table through continual research of the digital realm.

Job Responsibility:

Advances a content ecosystem that prioritizes short-form video and immersive storytelling, creator/influencer collaborations, real-time engagement and social listening.

Success Criteria:

Maintains an editorial calendar aligned to business cycles, travel trends, and advocacy priorities. Manages the flow, placement, and editing of content to be published across Chamber/VCB’s distribution channels. Works with VP of Comms/Comms team members, Chamber members and VCB team to strategically position, edit, and publish content so that taxonomies, media assets, headlines, and copy all support SEO and emerging GEO practices. Develops and administers promotional information and tools designed to explain organizational goals and messaging priorities.

Job Responsibility:

Supervises the strategic production of graphic design, photography and videography needs in relation to branded content and in alignment with stated goals for communications vehicles serving both the Chamber/membership and the VCB.

Success Criteria:

Runs a weekly production team meeting without the attendance of the VP of Communications and reports weekly/in real time on any barriers to progress, delays or reconfigurations. Helps team members manage production schedules so that annual production timeline goals are met.

Job Responsibility:

Assists with special projects and facilitating news pitches, press releases, advisories and press trip itineraries as directed by the VP of Communications.

Success Criteria:

Attend meetings, follow up promptly with ideas and suggestions on special projects. Project leaders/ELT report good working relationships and work product. Evidence of content placement or other "pick-up" including but not limited to mass media outlets, trade publications and social media.

Additional Success Metrics/KPI’s

Growth in:

•Visitor volume and economic impact
•Chamber membership engagement and retention
•Improved brand sentiment/perception and share of voice
•Media placements and earned reach
•Digital conversion rates and engagement
•Crisis response effectiveness and reputation resilience
•Leveraging AI tools responsibly to enhance content generation/ personalization/targeting/audience segmentation

Total compensation for this position includes a salary range of $70-$80k and access to a substantial benefits package.

Please send your resume to [email protected]