Director of Marketing – Brand & Growth Leader with AI & Digital Expertise

We’re seeking a Director of Marketing who blends creative brand leadership with cutting-edge AI and digital marketing expertise. This is a revenue-impact role, where you’ll drive awareness, engagement, and bookings across all Outside Brands divisions. You’ll lead a talented team while strengthening our presence in paid digital media, expanding partnerships in the leisure and tourism industries, and shaping the stories that make Outside Brands unforgettable.

This is not a “status quo” position—it’s for a bold, data-driven leader who thrives on blending storytelling, technology, and partnership marketing to deliver measurable results.

Key Responsibilities
Develop and execute integrated marketing strategies aligned with growth goals across leisure, recreation, retail, and destination management divisions.
Oversee paid digital advertising, including Google Ads/SEM campaigns, using AI-driven tools to optimize spend, targeting, and ROI.
Collaborate with leisure, travel, and hospitality partners (e.g., resorts, hotels, tour operators) to design co-branded campaigns that increase bookings and visibility.
Lead and inspire the Marketing & Promotions team to deliver high-quality, on-brand content across digital, print, and social platforms.
Apply AI-powered analytics to identify audience trends, segment customers, and personalize marketing at scale.
Strengthen PR, media relations, and brand storytelling to grow recognition in key markets.
Manage budgets and resources with accountability for performance and return on investment.
Partner with sales and reservations teams to build conversion-focused campaigns.
Oversee SEO/SEM strategies and maximize digital reach with AI-powered optimization.
Represent Outside Brands with community and nonprofit partners to build authentic connections.
Report regularly to leadership on campaign performance, growth metrics, and strategic opportunities.
Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
5+ years in marketing leadership, ideally in hospitality, tourism, or leisure industries.
Proven expertise in Google Ads, SEO/SEM, and paid digital strategy.
Experience managing leisure-industry partnerships and joint marketing campaigns.
Strong background in AI-driven marketing tools (HubSpot AI, Jasper, ChatGPT Enterprise, Midjourney, Surfer SEO, etc.).
Demonstrated success in creating multi-channel campaigns with measurable ROI.
Proficiency in Adobe Creative Suite, Canva, Google Analytics, Google Workspace, and Microsoft Office.
Exceptional leadership, communication, and project management skills.
Ability to turn data-driven insights into compelling campaigns that drive bookings and brand growth.
Why Join Us
At Outside Brands, your work will directly influence how travelers discover, book, and experience world-class adventures. You’ll combine creativity, AI innovation, and hands-on digital strategy in a role that drives real growth—while living and working in one of the most beautiful destinations in the country. If you’re ready to shape the future of experiential travel marketing, we’d love to hear from you.